Digital Marketing

What is this course about?

This Workshop covers all the key aspects of Digital Marketing which include Search Engine Optimization, Pay Per Click (PPC), Email Marketing, Mobile Marketing, Social Media Marketing, Digital Display Marketing, and Web Project Development Basics. The program syllabus is designed and developed keeping in mind the latest trends in the global digital industry. High ranking jobs such as Digital Marketing Strategist, Digital Marketing Developer, Digital Marketing Traffic Specialist, Mobile Marketing Specialists,

Highlights of workshop

• Certificate of IIT Kanpur .
• Certificate of Participation to all Zonal participants
• Certificate of Merit to all Zonal Winners
• Enhance your Knowledge through various Live Projects

Digital Marketing
Day 1 (Session 1)
Ethics and Hacking
Hacking History- How It All Began
Need For Ethical Hacking
Why We Require Ethical Hackers
Types Of Hackers
Steps In Ethical Hacking
Scopes In Hacking
Windows Hacking
To exploit the vulnerabilities of windows using live devices and Universal Serial Bus (USB).
Steganography
What is Steganography?
Hiding data behind Images, PDFs, Audio and Videos files
Day 1 (Session 2)
Basics Of Internet, Networking And Hacking
What is a Network?
Types of network – LANs, WANs & WLANs
What is Internet?
Basic Structure
What is a Server?
What is an IP Address?
What is a domain name?
IP-Domain Relation
Client-Server Relationship Model
Internet networking
Set up Ad-hoc networks
Basic explanation of exploitation of loopholes
SQL Injection Using DVWA
Introduction of SQL
What are SQL INJECTION and DVWA?
Checking SQL injection vulnerability (Demo)
Basic strategy of SQL injection (Demo)
Getting login credentials using SQL injections (Live Demo)
URL and Forms (Demo)
SQL Query SELECT, DROP etc. (Demo)
SQL cheat sheets (Demo)
Using source changes to bypass client side validation (Demo)
Live demonstration of the attack (Demo)
Using SQL injection tools (Demo)
How to protect your system from attacks
Day 2 (Session 3)
Man In The Middle Attack(MITM)
What is Backtrack Linux?
What is Man-in-the-middle attack?
Preparation for Man-in-the-middle attack (Demo)
Setting Ettercap tool for the attack (Demo)
Identifying victim (Demo)
Countermeasures against MITM attack (Demo)
Phishing, Trojan, Worms And Viruses
What is phishing?
Preparation for phishing
Introduction to the concepts of Trojans, worms and viruses
Day 2 (Session 4)
Zonal Competition
After the hand on theory and practical experience from the workshop, Zonal Round Competition will be conducted for the participants.
Certificate Distribution
On behalf of Embedded Design Locomotive Certificate of Merit will be provided to all Zonal Round Winners and Certificate of Participation will be provided to all the Zonal Round Participants (Excluding Merit Participants).